Durga Krishnamoorthy
( IEEE )
Durga Krishnamoorthy is a product strategist and digital innovation leader with 11+ years of experience in driving growth, optimization, and personalization across e-commerce and fintech ecosystems. Her applied research in dynamic offer and payment personalization integrates soft computing techniques such as evolutionary algorithms, fuzzy logic, and reinforcement learning to deliver scalable, AI-powered recommendation systems. As Senior Product Manager and Head of Market Research – Retail Consulting at Cognizant, Durga leads the development of optimization-focused digital products for Fortune 500 retailers, contributing to over $50M in annual revenue and measurable uplifts in conversion and customer lifetime value.
A published researcher with 7 Springer Nature papers—including pioneering work in adaptive personalization—and a frequent IEEE speaker, she bridges academia and industry in translating theoretical soft computing advances into commercial impact. Durga’s thought leadership spans multi-objective campaign optimization, neural-symbolic reasoning, and real-time edge intelligence for e-commerce, making her a strong proponent of interdisciplinary soft computing research. With dual master’s degrees in Product Management (CMU) and Business Administration, she actively mentors early-career professionals and contributes to inclusive tech communities through WomenTech, ADP List, and Pushfar.
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ITI 2026 | NIT Agartala, India | Nov 13-14, 2026 | SCOPUS-indexed