Mr. Sudheer Peddineni Kalava

Role of AI in CRM

Abstract: Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) strategies, ushering in an era of enhanced personalization, operational efficiency, and data-driven decision-making. This paper explores the integration of AI technologies, emphasizing the importance of high-quality data, scalable architectures, and ethical considerations in shaping the future of CRM.