Dr. Kiran Veigas

GenAI in Marketing and Branding

Abstract: 

Generative AI is rapidly revolutionizing how brands connect with consumers. This talk explores the transformative role of GenAI in marketing and branding—from hyper-personalized content creation and predictive customer insights to dynamic campaign optimization and brand storytelling. I will also cover real-world applications, ethical considerations, and strategic opportunities that empower marketers to harness GenAI for deeper engagement, enhanced creativity, and measurable impact.

Profile:

Kiran Veigas is Vice President & Head - Corporate Marketing, Branding & Communications at Happiest Minds Technologies. He has 24 years of industry experience spanning various roles in Digital Marketing, PR, Business Strategy, Business Development, Product Management and Product Development in IT/Telecom. Kiran’s prior work experience includes L&T Infotech; he handled various business and technology roles during his 12-year tenure and also incubated the company's Shared Marketing Services. His educational qualifications include a Doctorate in Marketing (specialization: Gen AI) from SSBM—Geneva, an Executive Management Program (GMITE) from IIM-Bangalore, and a BE degree in Telecommunications Engineering from BMS College of Engineering. In his spare time, Kiran is an avid aquarist and budding guitarist and also has a keen interest in photography. Kiran was conferred the Chairman’s Award for his tremendous efforts and his role in successfully executing Happiest Minds IPO – Sep 2020. He has also won various industry Awards: DMA Trailblazer Rising Star CMO 2021, Emerging CMO of the Year Award 2021 by Enterprise IT World, Digital Marketer of the Year -2017 by IAMAI and Moneycontrol.com. Kiran is an Advisory Board India Member of CMO Council