Mr. Ashwin Das Gururaja

Fighting Subscription Churn with AI: Real-Time, Adaptive, and Scalable Payment Intelligence

Abstract:

Involuntary churn—caused by failed payments rather than user intent—is a silent revenue killer in the subscription economy. This talk presents a comprehensive, AI-powered playbook that enables real-time payment optimization at scale. Leveraging machine learning, companies can predict and prevent churn using intelligent retry logic, payment method selection, adaptive fraud mitigation, and behavioral segmentation. Attendees will learn how to operationalize AI for continuous learning, detect hidden patterns in payment failures, and build robust systems that maximize customer retention while minimizing friction.

Profile:

Ashwin Das Gururaja is a Senior Engineering Manager at Adobe, leading the Commerce - Payments and Risk Platform team. With over 15 years of experience, he specializes in building and scaling distributed systems that process billions of dollars in transactions, with a strong focus on fraud prevention and risk management. He has been instrumental in elevating the payments platform, expanding fraud mitigation capabilities, and modernizing subscription lifecycle management. His expertise in cloud technologies and distributed systems underpins his ability to architect scalable, resilient software solutions that significantly improve customer experiences and drive revenue growth. He holds a Master of Science in Information Technology from Carnegie Mellon University. As a thought leader, he manages globally distributed teams, leveraging skills in technical vision, engineering execution, and cross-functional collaboration